The Launch
Of Our Thinking

This is the official launch of the The Breakaway Initiative, the beginning of an organization with a goal to assist organization grow and reinvent how the engage with their customers.

Before launching The Breakaway Initiative, I was as a manager-in-training for a building materials company.  I rotated positions throughout the company every four to twelve months, learning from the ground up to gain a greater understanding of the organization.

One of my positions was as a fork lift driver in Scottsdale, Arizona at a distribution yard.  The job began around 4:30 am climbing aboard a machine that could lift a car to begin building order and preparing lumber materials. Let me tell you, this is not a glamorous role or one that gets much attention when all the right material gets to a jobsite.  As much as I tried, to be 100% honest I was not very good and I had to load by hand my fair share of 2x4s. The biggest lesson I took from my time driving a forklift was this role starts the customer experience process and is vital to the success of the organization.

One of my favorite parts of the job each morning was seeing the sunrise, they were spectacular to say the least.  Before I could watch the sky light up in reds, oranges, and pinks there is a brief moment where the sun begins to peak over the horizon and stop.  It is like the day pauses for a minute to give you one last chance to prepare for what lies ahead.  Then all of sudden the sun is rising and the sky lights up like a fire and the day moves full steam ahead.

When we dream alone it is only a dream, but when many dream together it is the beginning of a new reality.

– Friedensreich Hundertwasser

Eight years later I have the same feeling as I did right before the sun burst through the horizon each Arizona morning.  Months after launch, The Breakaway Initiative is rising to the horizon and prepared to light up the sky.

We are going to share what makes this company pur, our thoughts, our observation, what makes us smile, what makes us scratch our heads, and our inspirations.  We will offer interviews of interesting leaders, how tos, and perspectives.  Our goal is to inspire you to think a little different and be able to take what you read here and go out into the world with a different perception.